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Dear [Name]

Welcome to the Happenings Websites Newsletter for November 2014.

Summer is here, and the Happenings team have a surprise for you. This edition of our newsletter will include a Happenings Event Calendar, information on our new clients and some awsome specials from our clients.

While you are here, be sure to check out Africa bookings, who will relieve you of the stress of making myriad calls to get the best possible option!

Visit any of our Happenings websites, scroll down for the links - and find information on accommodation, local businesses, restaurants, things to do and places to see.

   
 
 
November Specials
  Please check out these summer specials:
   
  Proffessional Mobile Sports & Deep Tissue Massage
   
  Mpumalanga Country House
   
  Bundu Lodge
   
  Thandabantu River Lodge
   
  Shark Cage Diving
   
  Duma Lodge
   
  Glenburn Lodge
 
 
Welcome to our new arrivals.
 
Jessica Rice Clinical Psychologist JR Bookkeeping Services
 
 
Pongola Country Lodge Zeda Real Time Couriers
   
 
Travel Air Fly Crazy Signs And Designs
 
 
Echo Africa Tshipise A Forever Resort
   
 
ON-LINE ADVERTISING: SOME OF THE PITFALLS
 

Seen one of these lately?

“For only R350 set up fee, you can take advantage of our FREE ADVERTISING special offer now, and get  additional adverts on a further 6 websites – ALSO FOR FREE! – for a full year”Sounds like a good offer, doesn’t it? Real value for money?
Not so!!!!

What the spam mailer omits to tell you is that the websites where your ad will be placed fail to appear on any keywords on the Google search engine. So it doesn’t really matter HOW cheap the ad is, it’s as good as flushing that money down the toilet. If the websites are never found, then no one will ever see your advert and the money you spent is just wasted.

How to avoid wasting money?
Advertise with well established websites that appear often on search terms appropriate to your business, on the first 2 pages of the search engine of your choice, such as Bing or Google. Then you can be reasonably sure that a wide variety of people will see your advert.

How do you know if your advert is working?
Well, there are two aspects to this question.

The first question you need to ask yourself is, “Why on earth does Coca Cola spend so many millions on advertising, when everyone knows about Coca Cola and will buy it anyway?”
Well, the answer to that is simple.
 It’s all about Name Branding.
Keeping your product’s name in the forefront of everyone’s mind.
The minute that Coca Cola stops advertising, sales immediately plummet and profits drop drastically. People start buying Fanta, or Pepsi, or Coolaid – or what ever is being presented as being the “in” thing.

The public is fickle and need to be constantly reminded that your product is OUT THERE.
This type of advertising does not always show immediate results, but really works in the long term.

The second type of advertising is when you are offering a particular service, such as accommodation, where people will contact you for bookings, or for a particular product that you are offering for sale. Again, make sure that you are advertising with a reputable on-line company, and not with some: fly-by-night company trying to just make a quick buck. Some guidelines:

  • Check where the advertising website appears on Google search engines
  • Check how long the advertising company has been in business. Remember, businesses that have already survived for many years, obviously have stayed in business because the product they are offering is valuable and worthwhile using.

Hope this gives you all some small but worthwhile tips.
More on this subject next newsletter.

   
 
 
Events Calendar:
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Events for November 2014
Hover over any date to view events
 
November 2014October 2013
  • Marine Month (South Africa)
  • Transport Month (South Africa)
  • October: International Breast Cancer Month
  • October: Social Development Month (South Africa)
  • October: Mental Health Awareness Month (South Africa)
S M T W T F S
          1 Novemeber 2014
  • 1 November: Bourbon Beer and Bourbon Festival - Joburg
1
2 Novemeber 2014
  • 2 November: Soweto Marathon
2
3 Novemeber 2014
  • 3 November: Mieliepop Music festival, Mpumalanga
    Tickets on sale at www.mieliepop.co.za
3
4 Novemeber 2014
  • 4 November: Global March for Elephants and Rhinos, Starts at Makro Nelspruit
    Brenda: 082 820 9855
4
5 6 Novemeber 2014
  • 6 November: Jou Ma Se Comedy Club - Cape Town
6
7 8
9 10 Novemeber 2014
  • 10 November: Ann-Jangle (Rock Band from Cape Town) @Stoep, Nelspruit
10
11 12 13 14 15
16 17 Novemeber 2014
  • 17 - 19 November: Outdoor Lifestyle Expo, Ilanga Mall, Nelspruit
17
18 19 20 Novemeber 2014
  • 20 November: Mpumalanga Job Expo, Bundu Lodge, Rocky's Drift
    Entrance: R50 adults/R30 students
    Bookings: 011 044 3310
20
21 Novemeber 2014
  • 21 November: Mpumalanga Black Aces vs Orlando Pirates, Mbombela Stadium
21
22
23 24 25 Novemeber 2014
  • 25 November: Jesse Clegg @ Stoep, Nelspruit
    Info: 013 741 2551
25
26 27 28 29 Novemeber 2014
  • 29-30 November: Yellow Arum Lily Festival Roossenekal
29
30            
Click here to get Travel Tips for South Africa
   
 

Visit any of our Happenings websites

 
DURBAN HAPPENINGS GAUTENG HAPPENINGS JOBURG HAPPENINGS KZN NORTH HAPPENINGS
Durban Happenings Gauteng Happenings Joburg Happenings KZN Happenings
   
 
LIMPOPO HAPPENINGS MOZAMBIQUE HAPPENINGS MPUMALANGA HAPPENINGS PRETORIA HAPPENINGS
Limpopo Happenings Mozambique Happenings Mpumalanga Happenings Pretoria Happenings
   
 
SOUTH COAST HAPPENINGS SWAZILAND HAPPENINGS CAPETOWN HAPPENINGS
South Coast happenings Swaziland happenings Cape Town Happenings
 
 
 
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